Whether a studio or lifestyle shoot, capturing the perfect shot isn’t the end of the process. Retouching is the difference between a good photo and a great image. Through varying tweaks to exposure, colour balance and a myriad of other parameters an experienced retoucher can bring a photograph to life and remove distractions so that your images are more impactful and engaging.
While to some this additional step may feel like overkill for social channels, we feel that this level of detail is important for our clients to stand out from the crowd and display the level of professionalism to be expected of a brand.
Further to this, everyone knows the incredibly high cost of producing ads or editorials for press, sometimes days spent retouching a single image – but perhaps social channels receive far higher visitors and so therefore going this extra step with photography is well justified for social.